Services
Strategy, built to be executed
Fractional Business Development Leadership
Executive-level business development for companies that need experienced leadership but are not ready to hire a full-time VP — strategy, sales coaching, market-entry planning, revenue initiatives, pipeline reviews, and account planning.
Hospitality Market Strategy
Specialized guidance for selling into hotels, resorts, management companies, and purchasing organizations — market assessments, brand targeting, segmentation, decision-maker identification, and go-to-market planning.
Procurement & GPO Strategy
Support for suppliers navigating hospitality procurement, sourcing programs, GPOs, distributors, and e-procurement — channel strategy, contract assessment, supplier positioning, pricing, and stakeholder mapping.
Strategic Account Development
Customized growth plans for high-value customers — opportunity analysis, influence mapping, executive outreach, penetration planning, cross-selling, retention, and business-review preparation.
Market Research & Discovery Dossiers
In-depth research to prepare before approaching a company, prospect, or partner — ownership, decision-makers, purchasing structure, strategic priorities, competitive landscape, and a recommended sales approach.
Value Proposition & Sales Messaging
Clear, compelling messaging that explains why a customer should care — value propositions, executive messaging, prospecting emails, presentation content, proposals, and customer-specific positioning.
AI-Enabled Business Support
Practical use of AI to research faster and operate more efficiently — market research, prospect intelligence, sales-content creation, process documentation, and AI adoption guidance for small businesses.